Thursday, June 21, 2012

MSBA Student Selected for New Position at Aegis

Cole Willcox
 Cole Willcox  began an assignment with Aegis Media in New York City as an Investment Analyst.  Cole will be supporting the investment manager and director responsible for Aegis' worldwide GM account.  The groups responsibilities include measuring and reporting buying performance achieved on the General Motors account across all media in multiple countries.  The group will create monthly reports for each media outlet and for each GM division.  Aegis' goal is to reduce GM's media investment by 15% over three years through improved financial management and reporting.

Cole is a native of Radnor, PA outside of Philadelphia.  He received his BA in Sociology from the University of Virginia where he played varsity golf for the Cavaliers.  Cole developed an interest in finance while at UVA and during his year with us in the MSBA program, it became a passion.  We're pleased to see Cole start a career in the financial world.

In Cole's words:  "The MSBA program allowed me to mature both personally and professionally.  Within the first few weeks of the program, I began to approach every situation with a business mindset.  Coming from a liberal arts background, I was given the opportunity to finely tune my business skills. This program is unique because it offers more than most one-year masters programs.  There is a great balance between practical knowledge and personal well-being.  I cannot thank the professors enough for genuinely caring about us and our futures."  - Cole Willcox, MSBA Class of 2012  

Professor Stewart McHie
Program Director, MSBA

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