Thursday, June 14, 2012

Congratulations Lauren Keates

2011 Grad Lauren Keates
Lauren Keates, one of the MSBA programs first graduates, recently moved to a Senior Analyst position at SixIntel, a market research firm that specializes in turning raw data into valuable insights for marketers and sales teams.  Lauren, a New York native, received her undergraduate degree from The Fashion Institute of New York and someday hopes to design and market a line of fashion clothing and accessories.

 In her current position, Lauren works as member of SixIntel’s service team responsible for online data gathering and interpretation in order to provide clients with insights they can act on. She also works as a liaison for clients and the product development team, in order to further enhance the Saas platform.

Upon graduation from the MSBA program, Lauren worked as a Senior Media Coordinator for Penton Marketing Services, the digital arm of Penton Media, the largest independently owned B2B publisher in the U.S.  During her tenure with Penton, she led and conducted market research that shaped online marketing campaigns for over 15 brands.  She worked in a broad range of markets spanning from the sports and game industry to the legal and financial sector. On a routine basis, she consulted clients on social media and search engine optimization best practices.  Furthermore, she worked in direct support of Penton’s own online marketing initiatives.

"The MSBA Program provided me with the analytic skill set and problem solving mentality needed to land a job in today’s competitive work force.  The public speaking skills and client management best practices were invaluable.   I learned how to communicate effectively with a client in a way that makes them take action and really understand the value in the service I provide.  That is one of the most important aspects of consulting and learning it in a classroom environment gave me a competitive advantage once I entered the workforce.” 
- Lauren Keates, MSBA Class of 2011

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