Interbrand's 100 Best Global Brands at the New York Stock Exchange. The annual event is the culmination of months of analysis and vetting on the part of the analysts and brand experts at Interbrand, a division of DDB and holding company Omnicom.
|The New York Stock Exchange is decked out for the |
launch of the 100 Best Global Brands
Writes Interbrand Global Chief Executive Jez Franpton;
"Those who manage the Top 100 Best Global Brands understand the role they play in peoples' lives and respond accordingly — building on successes and making up for mistakes. They are constantly nurturing their brands to keep pace in a rapidly changing world; they know that every market is different, every interaction counts, and every individual matters. Quite an achievement in such turbulent times. These strong, highly innovative brands have earned the respect and loyalty of many individuals who, collectively, contribute to their power and prosperity. They have also earned our respect and admiration, as well as a place in our report."
The methodology used by Interbrand "takes into account all the many ways in which a brand touches and benefits its organization -- from attracting and retaining talent to delivering on customer expectations. The final value can then be used to guide brand management, so businesses can make better, more informed decisions. There are three key aspects that contribute to the assessment:
- The financial performance of the branded products or services.
- The role of brand in the purchase decision process.
- The strength of the brand."
|The Stock Exchange by Day|
|The Stock Exchange in party mode|
|From left to right: |
Mark OBrien, President of North
America DDB Worldwide,
MSBA Director Stewart McHie,
and DDB President and CEO
Also shown at right is Mark OBrien, President of North America DDB Worldwide and former CFO of DDB Worldwide. Mark has never let me live down our first global contract negotiation at the Mohonk conference center in upstate New York!
|With Jessica at the|
bell stand at the NYSE.
And of course a shout out to my daughter Jessica McHie who is a Senior Associate in the Global Communications group at Interbrand and who sneaks my name onto the invite list every year.
Director, MS in Business Analysis program