Thursday, August 20, 2015

College doesn't prepare students for full-time jobs—internships do




College doesn't prepare students for full-time jobs—internships do

The number one problem I see in academia today is students coming out of college unprepared for the workplace.

The Leadership Insider network is an online community where the most thoughtful and influential people in business contribute answers to timely questions about careers and leadership. Today’s answer to the question “How can you turn an internship into a full-time job?” is by Ryan Smith, CEO and founder of Qualtrics.
Most people don’t know what they want to be when they grow up. Heck, I don’t even know what I want to be when I grow up. Frankly, I never set out to start a tech company or change the way people gather data. While the other kids were playing baseball, I for sure wasn’t sitting inside building customer feedback programs. Internship programs, when implemented correctly, can solve a variety of workplace issues and offer mutually beneficial outcomes for students, employees and employers. Here’s why:
Universities aren’t doing enough to prepare students
The number one problem I see in academia today is that students are coming out unprepared for the workplace. In other words, they lack on the job training. Universities teach students how to think, but they don’t provide real world experience, so people leave school unprepared for the workplace. It’s the equivalent of having a pilot graduate from flight school without ever having flown a plane. That’s why I believe everyone should graduate from school with the equivalent of 3,000 flight hours so they know how to tackle challenging projects. We interview a lot of students for internships. We don’t spend much time reviewing what classes the applicant took, rather we focus on digging into previous internships they had, how they performed, and what they learned.
Internships help determine what you like
A lot of people I know have held three to five jobs in their first 10 years out of college. Why so many? Because they accept jobs that seem like a good fit, only to find out they don’t actually enjoy it or they lack the skills to perform. Frankly, they just aren’t calibrated. Internships allow people to get calibrated quickly, and test out the waters when the stakes are fairly low. Go ahead try something new — you may find that it’s a really good fit, or you may discover that you hate it. Either way, you’ll have a much easier time deciding what interests you. That way, when it comes time to find a full-time job, you’ll have a better idea of what you’re looking for and how you can contribute. Without exposure to a variety of industries and professional roles, you may flounder through the first decade of your career trying to find the right fit.
Internships let you date before you get married
Accepting a job is a big deal. It’s a decision that impacts your career, income, family, geography, and in large part, your happiness. Too many people make job commitments without understanding what they’re getting into. Internships are like a trial run; they let you experience the company culture, managers, and growth opportunities without formally committing to a job. You’d never marry someone before dating them first, right? Well, the same principle applies to jobs, so take the time to “date around” and figure out what you really want.
Here’s a perfect example. A few summers back we had a Stanford business student join our team as an intern. He was full of fresh ideas and had an attitude that fit perfectly with the Qualtrics culture. Plus, he worked incredibly hard. We knew we wanted him to come on full-time once he finished school, but I figured it would be hard with Silicon Valley companies competing for his attention as well. But after graduation, he accepted a job at Qualtrics and moved to Utah. And he’ll be the first to tell you that it was his internship that gave him confidence in our organization and exposed him to the growth potential he was looking for. If we hadn’t dated first, we would have never gotten married.
Internships are like first-round draft picks
While internships are great for the growth and development of the interns themselves, they’re even better for the growth of the company. Anyone who has tried to scale a business knows hiring is a top priority, but there’s also plenty of risk associated with bringing on new people. Even the best organizations fail to hire the right people. Internships decrease these odds and guarantee high-quality hires that allow you to scale your business.
A few years ago, we were desperate to grow our engineering team, but we were struggling to hire people fast enough. Instead, we brought on 16 engineering interns to help us get the work done. This decision turned out to be one of the best recruiting moves we have ever made. Our interns had the chance to take on challenging projects and develop their skills, and we were able to see what each of them could actually do before we committed to hiring them. In the end, we hired 12 of the 16, and in doing so, sourced better hires in a shorter amount of time than we could have done through traditional recruiting. That cohort of interns are now some of our most talented engineers and have been instrumental in taking Qualtrics to the next level.
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Wednesday, August 19, 2015

Fox Panelist Defends Planned Parenthood

By Jack Yoest

Bruce Japsen claims access to Planned Parenthood is necessary in ‘Forbes on Fox’ discussion about defunding. Watch the short video clip.

Bruce Japsen, a Forbes contributor who writes about health care, defended the continued federal funding of Planned Parenthood’s 700 health centers. He said that people calling for defunding were essentially saying if patients “like their [Planned Parenthood] health center, they can’t keep it.”
Japsen made that defense during a debate over Planned Parenthood defunding on “Forbes on FOX” on Aug. 8. His position was in the minority, with several others guests saying the group should lose federal funding.
Later in the broadcast he also refused to address the “picking apart of human bodies” by arguing there is a health care “access” problem for low-income people and strongly implied Planned Parenthood is the solution for education on “whether to have a child or not” and for “outpatient services” like pap smears.
“Isn’t that a good thing,” Japsen asked. His claims echoed the talking points of Planned Parenthood CEO Cecile Richards who has been on defense as undercover videos surfaced about the abortion-provider.
The notion government subsidies must continue, they claim, because women depend on them as a last-line of healthcare defense is one of Richards’ claims: “Planned Parenthood is their only doctor…”
In defending Planned Parenthood, Japsen overlooked some important statistics...
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Tuesday, August 18, 2015

What Is The Manager's Most Valuable Task?

By Jack Yoest train wreck
Nothing. Doing nothing.
Your Business Professor was advising a CEO after a train wreck caused by his team.
It was a case study on how to derail a project on each of the four parts of management. Usually crashing one part of management is enough. I marveled at the thoroughness of the wreckage.
“What happened?” I asked. You can count on complicated questions from consultants who have no clue.
“Time,” said the CEO, his head down. “I wish that I took 10 minutes — just 10 minutes to think about it and — if I just took some time to give the problem some real thought — then I could have provided some direction …”
The boss was taking all the blame. As he should.
It started with an incomplete arrangement (plan), using the wrong people (organize) who were distracted with other responsibilities (lead). There were no milestones, no deadlines and no managerial oversight (control).
He is not alone.
The U.S. armed services has codified this ultimate responsibility in the Army Command Policy manual. “Commanders are responsible for everything their command does or fails to do,” according to Army Regulation AR 600-20 (PDF) on page 6.
I looked around the CEO’s immense corner office. Walls of glass on two sides. “You know,” I said, “you spent a lot of money on these floor-to-ceiling windows.”
The CEO gives me a tired look. I get that a lot.
“Maybe,” I said, “You should work less and take more time looking out into infinity …”
Read the entire article here.
And be sure to follow Your Business Professor on Twitter.
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Thursday, August 13, 2015

The Million Dollar Home Page: A Marketing Artifact

by Jack Yoest


A portion of The Million Dollar Homepage

In 2005 Your Business Professor bought advertising space on a website.  I paid Alex Tew a hundred bucks.

 I got no clients.

 But all was not lost.

 Alex Tew got a million dollars. Seems about right.

Somebody was making money on content on the web.  It wasn't me.

Charmaine, my better half, was an early blogger and is now a CEO of a multimillion dollar law firm who has run marketing departments.  She knows business and so counseled me.  Here is an early blog post,

Microscopic Marketing and Marriage, an Update

 The Ad:

jack_yoest_india_100_pixels 

This is an update on The Million Dollar Home Page. I was a skeptic. I succumbed. I'm a sucker. (For a Purple Cow.)

 So last week I tell Charmaine, "I just bought ad space on The Million Dollar Home Page."

 "Great!" she says. "We need to do some ad copy."

"...well, dear..."

 "About time you advertised your blog." She gets out a pen, "What's the buy? Who's the reader? What's the..."

 "Size...?"

 "Yea, how big?" She asks, eyes a-glow.

 "Small. But we make it up on Frequency! on Reach! on Awareness...!"

 Charmaine stops smiling. "How small?"

"100 pixels. We're helping a young man get through college..."

 Charmaine's eyes go dead. That look. Blank.

 I'm in trouble, "Only 100 bucks. Buck a pixel, get it?! ha ha ha!"

 Her look drifts into a 1,000 yard stare, common on combat veterans. Married veterans.

"What does 100 pixels look like?" she whispers.

 "10 by 10 pixs." I do the math for her. It was not helpful.

 "Show me." She murmurs.

I'm glad she's talking. "Here," I said. "It's....compact..." (Scroll down...)


jack_yoest_india_100_pixels.jpg


She's mentions the $45K for my MBA. "We'll have to consider the ROI, won't we?" I don't know if she's talking business school or ad buys. Or marriage. Hard to tell the difference.

 I don't wait too many days for the answer.

This morning, Charmaine asked how my advertising program was going.

 I mumble, "Three."

 "That's 33 bucks a hit, huh?" She does the math this time. "A bit high, would you say?"

"John Wanamaker said that half of his marketing budget was wasted..." I launch into consulting mode.

"You did the wasted half." She's very good with a knife. Cutting to the truth. I end the conversation. Like a man.

 "Yes, dear."

 Alex, the creator of the page reached $843,600 toward his goal of $1,000,000. There still some space left for you to buy. But don't tell your wife.

Early this year Philip Bump wrote in the Washington Post,

Million Dollar Homepage, the 2005 Internet snapshot that’s stuck in time,

There’s a charm to spotting a faded advertisement painted high on a brick wall in a city. It’s a time capsule of enticement that — particularly when it’s advertising some defunct product — inspires you to stop in your tracks and think about the link between that moment and your own. 
The Internet has its own version of that — with a couple of key differences. An ad for the sake of advertising, it made its creator a million dollars in a few short months. And unlike a faded ad for Stewart’s Spot Remover, it’s as bold and garish as it was the day it launched. It is the Million Dollar Homepage.
It is charming now.  And a learning event.  I captured my experience as it unfolded. We called it "live blogging" back them...


Continue reading the article here.

And be sure to follow Your Business Professor on Twitter @JackYoest.
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Friday, August 7, 2015

What Is The One Word Needed In Sales and Marketing?

by Jack Yoest
taffy
Consistency.
The wrong combination of what the small business offers and then delivers can leave a bad taste.
The salt-water taffy candy tasted terrible. It was safe to eat and would hurt nothing but sales. And it was my fault.
Your (much younger) Business Professor did it on purpose. It started as a noble experiment but then devolved into a base prank.
One summer, I was working as a candy cook with two other bored confederates. We dreamed up a chemistry research project combining two of the five senses: color coordination and a taste response. No animals were hurt in this human testing.
Our hypothesis was simple, “If the taste and coloring were different, would the tongue taste what the eye saw? Or would the eye see what the tongue tasted?”
Read the article here at Small Business Trends.  And be sure to read the comments.
Be sure to Follow Your Business Professor @JackYoest on Twitter.
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Monday, August 3, 2015

How Does Teaching Ethics Start?

By Jack Yoest
basketball ref
Your Business Professor was teaching our 5-year-old boy some basketball moves in our backyard court …
Grab a jersey here. Push there. Lean. Scream.
Charmaine looked out the window from her home office. As a Kentucky Wildcats fan, she understands basketball’s contact nature, but she had never heard the narrative, the coaching.
“What are you doing?” she asked me.
“Teaching him how to cheat,” I said as I deftly showed my boy my favorite defensive move: How to gently touch the shooter’s arm without getting caught by the referee.
And I have another motivation. Knowing how to “bend” the rules would be a valuable skill if — more like, when! — he decides to run his own business. I am a forward-thinking father.
“I don’t think I like that.” She was worried about our boy. “Isn’t that how all thoseTyco guys got started?”
I stopped to give her argument some consideration....
Read the story here.
Be sure to Follow Your Business Professor @JackYoest
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Tuesday, July 28, 2015

Do You Really Need LinkedIn To Get A Job?

Do You Really Need LinkedIn To Get A Job? Experts Weigh In
Everybody feels they SHOULD have a profile, but do companies actually care if you do? We investigate.
by Madeline Roth 10/2/2014

It’s a universal truth that job searching is the worst. If you’ve been through the process already, you’ve likely had to sit through stuffy interviews, make smalltalk at career fairs, and maybe even print a batch of snazzy business cards. If you have yet to apply for your first real job, then you have all that — plus the agony of trying to craft the perfect cover letter — to look forward to.

At some point, you’ll probably create a LinkedIn profile to make the process easier. For the unacquainted, LinkedIn is a business-focused social media site all about networking, and basically lets you build a professional version of yourself online. LinkedIn has 330 million users, but — even though it’s technically a social network — millennials aren’t exactly flocking to it the way they are to Vine and Snapchat.

“Young people are not on LinkedIn,” Viveca von Rosen, author of “LinkedIn Marketing: An Hour A Day,” told us. “People get Facebook, Twitter, and Instagram, but LinkedIn is like that one that their fathers and grandfathers are on. It’s not that much fun.”

But, as our grandfathers like to say, work isn’t supposed to be fun; that’s why it’s called “work.” So, do you need a profile? We asked hiring experts to break it down and find out if LinkedIn really matters for young job-seekers today.

What (and who) is LinkedIn good for?

LinkedIn’s manager of corporate communications, Crystal Braswell, says that recent graduates make up the fastest growing demographic on the site — there are nearly 40 million with a profile now. The consensus among experts is that younger people are more and more familiar with the site’s name, but they’re not sure why they need to be on it.

“The majority of students are confused about it and don’t see it as a place for them,” UCLA counseling manager Stacy Harriman told us. “Most of them say, ‘I have it because someone told me to set one up.’”

People with certain career focuses may need to use LinkedIn more than others. For example, professionals going into marketing or finance will probably get more out of it than, say, scientists or engineers.

“I think it depends on what they’re going into,” von Rosen said. “If they’re going to work at McDonald’s, it’s probably not so useful. Professional athletes or musicians on MTV, they probably don’t need it either. But pretty much everyone else does, especially if they’re going into the corporate or business world.”

Having a profile never hurts. Which brings us to the question…

Are employers looking at your profile?


According to von Rosen, a whopping 98% of recruiters use LinkedIn to find candidates, and 85% of hiring managers look at applicants’ LinkedIn profiles. Those stats alone prove that having a profile — and making sure it’s up-to-date — is crucial.

(Even after you get hired, experts recommend that you regularly maintain your profile if you want a better job. “LinkedIn actually tracks how active your account is,” said Jennifer Rhodes, career services specialist at Arizona State University. “Showing that you’re active is important, because when someone is searching for you to recruit you, it’ll get your name at the top of that list.”)




Ashley Fejes, a recruiter for Ultimate Staffing Services in Los Angeles — who recruits administrative and executive assistants — says that she looks at applicants’ profiles mostly to make sure their resumes are legit.

“The number one thing I’m looking for is whether or not their resume matches up to their LinkedIn profile,” Fejes said. “People aren’t always honest about their resumes, so I compare the two to make sure they match up.”

Fejes says she also likes to see that people have connections, a professional photo and endorsements from former coworkers. And UCLA’s Harriman says that recruiters at campus career fairs often emphasize the need for LinkedIn as well.

“For some employers, it’s actually a red flag if an applicant doesn’t have a LinkedIn profile,” Harriman said.

What are LinkedIn’s strengths?

Rhodes says she thinks the site’s biggest advantage is that it’s “a one-stop shop for letters of recommendation, examples of your work, and showing clubs and organizations you belong to,” she said.

Even people who aren’t sure what they want to do with their lives can put their master creeping skills to good use by checking out people whose jobs they may want to steal one day. “My best piece of advice is to search for someone like you, who has the job that you want, so you can see how they got there,” von Rosen said.

Another advantage is that LinkedIn can teach you just how big your network is. On Facebook, it’s practically nightmarish to befriend your old, creepy relatives or family friends — who are bound to leave embarrassing comments on all your prof pics — but on LinkedIn, those people can actually be assets.




“Sometimes you just see people as your uncles or your dad’s friends, and you don’t realize their professional backgrounds,” Harriman said. “So LinkedIn is a place for you to check out their backgrounds and reach out to them for job referrals.”

What are LinkedIn’s weaknesses?

For one thing, not everyone is on board with LinkedIn Premium, which is a paid version of the site that boasts features like expanded profiles and better search options.

“[LinkedIn] is getting harder to use unless you have a paid account,” von Rosen said. “Otherwise, you really have to have a decent-sized network to see and be seen. It’s a little restrictive.”

Rhodes also points to people’s widespread misunderstanding of the site’s utility as another weakness. “There’s a misconception that people can find jobs right away from the jobs board,” she said. “I think LinkedIn has to do better at getting people to understand its value as a networking site, and not just as a place to find jobs.”

Rhodes adds that young people can — and do — find work on there, but it doesn’t happen overnight: “It is happening, but it’s taking longer than students would like.”




Does LinkedIn matter?

Finally, the million dollar question: Is this thing even worth it? The consensus among the experts is, yes, it is, particularly for younger people.

“It helps people shift the way they think of themselves…and makes them think about their image online and how they want their future selves to look like,” Harriman said.

Fejes agrees, saying that from a recruiter’s perspective, it’s vital. “I can definitely understand why the younger generation isn’t on it yet, but it’s your first impression to a prospective employer,” she said. “I often notice a correlation between how well their LinkedIn profiles are set up and how well they do in interviews.”

Bottom line: You might want to saddle up and get to work building that profile. Because even though LinkedIn is a pain in the butt to get used to (and those “Here’s how many people viewed your profile this week” emails are pesky), you never know when it could save you from the fiery pit of unemployment — and maybe even land you that awesome job you’ve always dreamed of.

There is, however, one last caveat that Harriman points out: “Yes, LinkedIn matters, but with the disclaimer that it’s only as effective as the user.”


Madeline Roth
@madfitzroth

Article originally posted here.
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