My last class with the MSBA students revolved around the best way to answer the tough interview questions. One of the more difficult as well as common questions we came across was,
"What makes you unique?/ Why should I hire you?"
In one way or another, you will be asked this in an interview....
Monday, September 30, 2013
Sunday, September 15, 2013
Character in Advertising
This post is from Matt Patella, MSBA Class of 2014. I couldn't agree more with Matt's observation. Do have the tissues handy.
Beer companies are constantly coming out with commercials.
Often times the characters are funny or sexy, rarely are the ads heartwarming.
The advantage to creating a heartwarming ad that hits customers at their core
is that people will remember the commercial and with the help of the Internet
share the commercial. Guinness has created the most recent...
Friday, September 6, 2013
MSBA Student gets job at KPMG
From Anthony Astorga
MSBA class of 2013
I am proud to
announce my acceptance as a Senior Analyst with the Big
4 firm, KPMG. My main responsibilities will be to evaluate the design
and technology of controls through the business cycle and evaluate IT
audit findings.
My journey to this position all started when I saw information on the
MSBA program on a flyer on the CUA campus....
Tuesday, September 3, 2013
MSBA Intern Attends Town Hall Meeting with US Senator
McHie and Obiakor examineequipment at the EMBLOCK Companyplant.
Everistus Obiakor, MSBA Class of 2014, was invited to attend a town hall meeting of small business owners with Senator Ben Cardin, (D-MD) at Ernest Maier Inc. in Bladensburg, MD.
Ernest Maier CEO Brendan Quinn invited Everistus and Program Director Stewart McHie to join the plant tour and sit in on a frank discussion with Senator...
Monday, September 2, 2013
Greed, Profit and Public Opinion
This thoughtful commentary was written by Brian Engelland, PhD, Associate Dean and Professor of Marketing at the Catholic University School of Business and Economics. We invite your comments.
Corporate greed certainly played a large role in the housing market crash. But to say that all corporations are greedy is a gross mischaracterization. Yet that seems to be what many people believe.
The...
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