Wednesday, February 10, 2016

How My Liberal Arts Degree is Helping Me in Graduate School: Blog Series Part V

Welcome back! In today's post, we continue our blogging series, "How My Liberal Arts Degree is Helping Me in Business School". Today we have the pleasure of hearing from Elizabeth Masarik (known to us as Emmy). Emmy received her undergraduate degree in Media Studies here at The Catholic University of America. She is currently a Global Human Resources Operations Intern for Organizational Change Management and Communications at Johnson & Johnson. 

 The Value of a Media Studies Degree in Business

When I mention that I received a BA in Media Studies, I tend to get many heads nods accompanied by questions like, “So you want to film movies, right?” or, “You studied how to tweet and Instagram?” Not quite.
Media is an all-encompassing and powerful driver in most of the major fields of business right now. My concentration in Critical Theory has given me the background to understand and predict important societal trends as we continue to become more consistent consumers of media.
To put it in the words of one of the major academic authorities of media in our time, “The medium is the message.” Marshall McLuhan was the first person to understand that it’s not just what you say but how you say it; a lesson that is as valuable as it is insightful.
Understanding the importance of thoughtful selection when it comes to communication vehicles is vital to business. From daily conversations with co-workers to selecting the format for newsletters and presentation decks; understanding how people process information and how to most effectively use that knowledge is a desirable skill.
So the next time you’re designing something, think about why you’re choosing to use the method that you are. Something as simple as the colors on your slide or image you choose can dictate how a consumer will determine what you’re trying to convey and if it will really impact your customer.
Note: Written as part of The Catholic University of America MSBA program course Marketing with Integrity

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