Monday, December 2, 2013

Professor Brian Engelland Wins Lifetime Marketing Award

Brian Engelland was tapped as this year’s winner of the Lifetime Marketing Contributor award by the Society for Marketing Advances. The award was announced November 1st by the society’s president, Dr. Christopher Hopkins, at Hilton Head, South Carolina, in conjunction with the society’s 51st annual meeting. 

In announcing the award, Dr. Hopkins said, “I don’t know anyone who has done more for the field of marketing at all levels than Brian Engelland.  As a marketing executive, he launched hundreds of products that have made life better for consumers; as an educator, he has inspired thousands of marketing students; and as a dedicated scholar, he has helped spread advances in marketing across America and around the world. All of us in the society continue to benefit from his mentorship.”

Engelland’s research focuses on issues in marketing management, measurement, and education. He has authored over seventy refereed publications and four books, won nine best paper awards, six teaching awards, and been named as a fellow of the Marketing Management Association

Dr. Engelland is better known at The Catholic University of America as a Professor of Marketing and Associate Dean of the School of Business and Economics. During the MSBA class of 2014’s orientation Professor Engelland ran a case study workshop involving Walmart coming to Washington, D.C. Prior to becoming an academic, he was a product development executive and served in a series of leadership positions for two Fortune 500 corporations.

We are proud of Brian's many contributions to the field of marketing, The Catholic University of America and particularly the MSBA program.

Stewart McHie
Director, Master of Science in Business Analysis

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